TrendWatching

TrendWatching is the go-to source for consumer trends, insights and innovations. With a combination of expert analysts and AI, the platform offers a vast content library to keep you ahead of the curve and spot opportunities.

TrendWatching offers a daily opportunity feed, curated by their analysts, with the latest news and developments on innovations from around the world. Examples include AI bots running for office, newspapers with scented front pages, and performance hijabs for Muslim cyclists. The updates illustrate the breadth of consumer trends and the speed of innovation.

Their Trend Intelligence Platform, Amplify, is designed to help businesses and agencies get ahead of the curve. Amplify gives you access to a Trend Framework, Innovation Database with over 28,000 entries, Industry Reports, Stats, Training, and Analyst Support. You can use the platform to create compelling client pitches, develop brand marketing campaigns, and come up with new business ideas.

Some of the key features of Amplify include:

• Daily Feed: Get daily trend-driven insights and opportunities.
• Trend Framework: Get the trends you need, with the proprietary Trend Framework.
• Innovations Database: Browse over 28,000 on-trend product innovations from 80+ countries.
• Trend Reports: Read full reports on consumer trends and industry-specific insights.
• Industry Portals: Explore trends and innovations in specific industries.
• Region Portals: Explore trends and innovations in specific regions.
• Stats Center: Use a curated database of consumer statistics.
• Academy: Upskill with training courses and videos.
• Methodology: Follow structured approaches to trend analysis and ideation.
• Project Folders: Organize and share trend-related materials with customizable folders.
• Ask An Analyst: Get expert support through platform chat or email.

TrendWatching is designed to help businesses and professionals from all industries take action on trend-driven opportunities, improve their strategy, innovation, customer engagement and ultimately their bottom line. You can try the platform with a free 14-day trial, and then choose from disruptively affordable plans for small and large organizations.

Published on June 25, 2024