Question: Can you recommend a tool that helps me identify and target persuadable customer segments?

CivicScience is a broad consumer analytics platform that includes more sophisticated AI-based tools to understand human behavior, brand performance and media trends. Its Pinpoint and Conquest tools specifically can help you find persuadable customer segments, which can be a great way to optimize marketing. It also offers real-time alerts for trending topics and news, so it can be a good way to keep up with market shifts.

Another option is Resonate, which uses AI to provide a constantly updated, single view of more than 230 million consumer profiles. The company offers predictive data, intent signals, psychographics and preferences that can help companies understand their customers and target them more effectively. Resonate is particularly useful for health and wellness, financial services and ESG.

If you prefer a more AI-based approach, Blueshift marries customer data with AI-powered decision-making to deliver marketing campaigns across multiple channels. Its Customer Data Platform (CDP) and AI-Powered Decisioning tools create detailed customer profiles and predict customer intent so you can segment audiences and make more informed marketing decisions. The company supports a variety of marketing channels and integrates with hundreds of tools.

Last, Zeta Global offers a range of tools that combine identity, intelligence and activation to help you deliver personalized customer experiences. The company's tools use AI-powered recommendations to target known and anonymous users across multiple channels and to create look-a-like audiences. Industry-specific tools and expert services can help you customize the approach, and Zeta Global is geared to help you maximize marketing ROI and overcome data complexity challenges.