Question: How can I get a complete view of my target audience, including demographics, property ownership, and financial characteristics?

Verisk Marketing Solutions offers a real-time consumer insights platform that combines proprietary data sources into a single profile of US consumers and households. That includes Attribute Enrichment for demographics, property ownership and financial information, and Real-Time Decisions for on-the-fly lead optimization. The platform is used by insurance, consumer finance and real estate companies, among others, to personalize interactions and drive profitable growth.

Another option is Resonate, which uses AI to provide an up-to-date, integrated profile of consumer profiles and data. It includes predictive data, intent signals and psychographics, and is geared for health and wellness and financial services companies. Resonate's AI-powered data engine generates detailed consumer profiles so businesses can understand their customers better and target them more effectively.

CivicScience is a broad consumer analytics platform that offers insights into human behavior and market trends through daily surveys and sophisticated AI. It's notable for tools like Pinpoint and Conquest to identify persuadable customer segments and Activate and Measure to power and measure advertising campaigns. That makes it a good choice for business leaders and marketers trying to optimize their marketing and keep up with market trends.