Snowplow Alternatives

If you're looking for another Snowplow alternative, Treasure Data is a good option. It's a customer data platform (CDP) that's a leader in Gartner's 2024 Magic Quadrant for Customer Data Platforms. Treasure Data has AI capabilities to build unified customer profiles from historical and real-time behavior data. It's good for breaking down data silos and driving business results, with customers reporting success in boosting net income, marketing savings and conversion rates.

Another good option is Tealium, a full-featured CDP that offers real-time data integration and a single customer view across all touchpoints. With more than 1300 pre-built integrations and a focus on data privacy and security, Tealium is a good option for companies that want to build engagement strategies and get data-driven insights. It's good for loyalty and retention, growth and acquisition, predictive insights and customer experience personalization.

SensorsData is another option, offering real-time product analytics and CDP abilities. It's good for real-time data collection and processing so companies can get a better understanding of customer behavior. With features like ID-mapping, customer segments and end-to-end customer service, SensorsData can be integrated with more than 50 SDKs and offers customizable support for different business needs.

Last, Optimizely Data Platform is a unified, real-time customer data platform. It integrates with Optimizely products and more than 60 other integrations. Optimizely Data Platform lets companies deliver targeted experiences through real-time activation and segment management, so it's good for improving engagement and conversion rates.