Lytics Alternatives

If you're looking for another Lytics alternative, Blueshift is worth a look. The AI-powered marketing platform marries customer data with AI-driven decision-making to deliver to multiple channels. It includes a Customer Data Platform for creating rich customer profiles and easily accessible segments, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery to orchestrate customer journeys. Blueshift's real-time AI can assess customer behavior and intent, so you can segment audiences and make more intelligent marketing decisions.

Another good option is Optimizely Data Platform. The platform brings together, segments and activates customer data in real-time across multiple channels. It integrates with more than 60 sources, including Optimizely products, and offers unified data views, segment management and real-time activation. It's good for companies that want to target experiments, content and commerce experiences with advanced targeting and real-time personalization.

Braze is another option worth considering, a customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. With tools like data activation, journey orchestration and cross-channel messaging, Braze helps you manage your campaigns across email, mobile app, SMS, WhatsApp and web messaging. It's designed to ensure compliance with privacy and security regulations, so it's a good fit for retail, media and financial services companies.

Last, you should also evaluate Treasure Data, a customer data platform that's a leader in Gartner's Magic Quadrant for Customer Data Platforms. It builds a unified customer profile from historical and real-time behavior, augmented by AI-powered predictions. Treasure Data has strong data governance and compliance tools to break down data silos and help sales and operations teams. It's been used by several companies to deliver results, including big marketing cost savings and better conversion rates.