If you're looking for a platform that can connect to AI tools to create sophisticated customer audiences and segments, Blueshift is definitely worth a look. It's an AI-powered marketing platform with a Customer Data Platform (CDP) foundation for creating detailed customer profiles and easily accessible segments. Blueshift's real-time AI engine can assess customer behavior and intent to create highly targeted audience segments and inform marketing decisions. The platform spans multiple marketing channels and connects to hundreds of tools for a unified customer view.
Another mature option is Dstillery, which is geared specifically for creating custom audiences with AI technology. It has options like Awareness, Consideration and Direct Response to help brands and agencies fine tune their ad campaigns. Dstillery's tools, such as Audience Brief Genius, tap into OpenAI to offer insights on audience overlap and website-based data, so you can better target and engage with the right people.
Twilio Segment is also on the list, especially if you're looking for a customer data platform that can connect to AI for real-time insights. It ingests and activates customer data, enriching profiles with each interaction. Twilio Segment connects to more than 450 tools and offers generative AI for targeted audiences and predictive AI for customer behavior, so it's good for marketers and data engineers in a variety of industries.
For hyper-personalization in SMS and email marketing, Attentive is a good option. It uses AI to create targeted audiences and continually update individual profiles with smart insights. Attentive's advanced segmentation and analytics, along with A/B testing, helps you get the most out of your marketing campaigns. The platform integrates with more than 100 marketing tools so you can orchestrate personalized experiences across multiple channels.