Question: I'm looking for a solution that can help me optimize my ad spend by using first-party data and AI-driven targeting.

If you're looking for a comprehensive platform to optimize ad spend with first-party data and AI-powered targeting, Moloco is a top contender. The company uses machine learning to optimize user acquisition and monetization with real-time data, providing accurate predictions and scalable solutions for businesses of all sizes. Its core products include Moloco Ads for user growth, Moloco Commerce Media for retailers, and Moloco Streaming Monetization for streaming video, all geared to maximize ad performance and revenue.

Another contender is Jivox, a cloud-based platform that offers real-time personalization across multiple channels. It includes dynamic product ads, cross-channel analytics, and advanced audience segmentation, which can help brands lower costs and improve ROI. Jivox also offers a data clean room for privacy-first attribution and AI-powered recommendations, making it a good option for scaling marketing while maintaining high personalization.

RTB House also has a good option with its Deep Learning technology, which is geared for personalized retargeting and self-optimizing campaigns. It includes technology called ContextAI to understand customer context and 3-layer brand safety protection. The company's technology is geared for agencies and e-commerce companies that want to improve brand visibility, customer engagement and sales performance.

If you're looking for a flexible and data-driven option, Contobox offers tools to build personalized digital campaigns and gather first-party data. It combines rich shopper profiles from multiple sources and offers real-time analytics and performance metrics so advertisers can build targeted campaigns for better ROI.