Question: How can I build a more accurate customer profile and anticipate their needs for cross-sell and upsell opportunities?

If you want to create a more detailed customer profile and predict their needs for cross-sell and upsell, Twilio Segment is a great option. This customer data platform (CDP) ingests, cleans and activates customer data in real time for personalized customer experiences. It combines data from more than 450 connectors into single profiles, automatically enriches customer profiles and offers tools like predictive AI for customer behavior and ad spend optimization.

Another top contender is Treasure Data, a 2024 Magic Quadrant for Customer Data Platforms leader. This AI-infused CDP builds rich customer profiles by combining historical and real-time behavior with AI-predicted insights. It breaks down data silos and offers connected customer experiences across all touchpoints, with strong data governance and a plan to drive business growth.

If you want to go even deeper with AI, check out Blueshift. The company combines customer data with AI-powered decisioning to improve marketing performance and return on investment. It offers a CDP for building rich customer profiles, AI-powered decisioning for automating marketing, and cross-channel delivery across email, SMS, in-app, web and paid media. It can help you predict customer intent and make more informed marketing decisions.

Last, Lytics offers a secure and flexible composable CDP for enterprise customers. It incorporates generative AI for advanced audience creation, a composable architecture for flexibility, and data clean room capabilities. With tools like Conductor for identity resolution and pipeline automation, Lytics can help you manage and activate customer data securely while offering flexibility and performance measurement.