Question: Can you recommend a solution that allows me to create a single customer view and optimize my retail media strategy?

For building a single customer view and optimizing your retail media strategy, mParticle stands out. Its Customer Data Platform combines real-time data quality and governance with AI-powered insights to drive conversion and retention. It includes features like predictive outcomes, real-time audiences, and connections to more than 300 marketing and analytics systems, so it's a good fit for companies large or small.

Another strong contender is Tealium, which also offers a full customer data platform that ingests customer data in real-time and processes it for use in customer experiences. It offers a single customer view across all touchpoints and systems, with pre-built connections to more than 1300 systems and tools. The platform can help companies improve customer experiences and personalize interactions with data-driven insights.

Epsilon offers an outcome-based marketing platform that uses AI and people-first identity to create personalized customer experiences. Its Epsilon Retail Media service is geared specifically to optimizing marketing for retailers, but Epsilon Digital and PeopleCloud offer broader reach and customer engagement insights. The platform is designed to deliver measurable outcomes and help companies better connect with customers through data-driven marketing.

Last, Blueshift is an AI-powered marketing platform that combines customer data to deliver across many channels. Its CDP creates rich customer profiles and segments, and AI-Powered Decisioning automates marketing work. With real-time AI analysis of customer behavior and intent, Blueshift spans many marketing channels and offers a single view of your customer, making it a good all-purpose tool for your retail media strategy.