Question: How can I unify my customer data from various sources, including website and third-party data, to deliver personalized experiences?

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Twilio Segment

Twilio Segment is a mature customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights. It can draw data from 450+ pre-built connectors and offers features like generative AI for audience targeting, predictive AI for customer behavior and data governance and security. It's geared for data engineers, marketers and product managers in a variety of industries.

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Optimizely Data Platform

Another option is Optimizely Data Platform, which unifies, segments and activates customer data in real-time across multiple touchpoints. It integrates with Optimizely products and more than 60 other integrations to provide a single view of the data and real-time activation. It's geared for companies that want to increase engagement and conversion through advanced targeting and real-time personalization.

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Lexer

Lexer has a broad Customer Data and Experience Platform that links customer data for insights and personalization. It has a variety of modules, including Insights and Analytics, Marketing, Retail, Customer Service and IT, that integrate with other retail technology stacks for a variety of customer touchpoints. Lexer offers a free trial and professional services for setup and optimization.

Additional AI Projects

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Tealium

Unify customer data in real-time, creating a single, 360-degree customer view that fuels targeted engagement strategies and powers AI-driven predictions.

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Lytics

Unifies customer data with generative AI integration, mapping sources to a unified schema, and activates enriched profiles for advanced audience building and personalization.

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Treasure Data

Unifies customer data from disparate sources into a single profile, leveraging historical interactions, real-time behavior, and AI-generated predictions.

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Zeotap

Unifies customer data from various sources into a single profile, enabling omnichannel personalization and data-driven decision making while respecting privacy and preferences.

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mParticle

Unify customer data across touchpoints into a single profile, enabling AI-powered predictions and real-time audience segmentation for targeted marketing and improved customer experiences.

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Zeta Global

Unify customer data, personalize email marketing, and optimize paid media campaigns to drive results across the customer lifecycle with AI-powered insights.

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Lemnisk

Predicts optimal channel and time for user interactions using AI, enabling hyper-personalized marketing and improved conversions.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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CrossEngage

Unify customer data, build predictive audiences, and deploy personalized campaigns across all touchpoints to foster long-term, profitable relationships.

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Acxiom

Unlock meaningful customer experiences and profitable relationships with Acxiom's data-driven solutions.

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SensorsData

Unify customer data in real-time to create personalized experiences, drive business results, and make data-driven decisions with advanced product analytics.

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Iterable

Delivers personalized customer experiences across multiple channels using real-time data, building one-on-one relationships and maximizing impact.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.

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Epsilon

Delivers personalized customer experiences and data-driven marketing strategies, enabling businesses to drive results and optimize marketing performance.

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D•engage

Unlock valuable customer insights by gathering data from multiple sources and building a single customer profile, enabling personalized interactions across multiple channels.

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Listrak

Unify customer data from various sources to create personalized journeys across channels, driving engagement and revenue through targeted marketing automation.

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Dynamic Yield

Creates unique, algorithmically matched content, products, and offers for each customer across multiple digital touchpoints, driving revenue and loyalty.

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Emarsys

Combines customer data and real-time analytics to deliver personalized interactions across multiple touchpoints, automating and optimizing customer experiences.