Twilio Segment is a mature customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights. It can draw data from 450+ pre-built connectors and offers features like generative AI for audience targeting, predictive AI for customer behavior and data governance and security. It's geared for data engineers, marketers and product managers in a variety of industries.
Another option is Optimizely Data Platform, which unifies, segments and activates customer data in real-time across multiple touchpoints. It integrates with Optimizely products and more than 60 other integrations to provide a single view of the data and real-time activation. It's geared for companies that want to increase engagement and conversion through advanced targeting and real-time personalization.
Lexer has a broad Customer Data and Experience Platform that links customer data for insights and personalization. It has a variety of modules, including Insights and Analytics, Marketing, Retail, Customer Service and IT, that integrate with other retail technology stacks for a variety of customer touchpoints. Lexer offers a free trial and professional services for setup and optimization.