Optimizely Alternatives

The Optimizely Data Platform is a customer data platform (CDP) that combines, segments and activates customer data in real-time across multiple touchpoints. It integrates with Optimizely products and more than 60 other available integrations, providing a single view of the data, segment management and real-time activation. The platform is geared for companies looking to increase engagement and conversion through a single view of customer data, advanced targeting and real-time personalization.

Another good candidate is Bloomreach, an ecommerce personalization platform that marries real-time customer and product data with AI to fuel personalized marketing, product discovery and content. With email marketing, web personalization, ecommerce search and ad optimization tools, Bloomreach enables companies to create more relevant and engaging customer experiences that ultimately drive profitability and revenue growth.

For a more general marketing system, Blueshift is a good contender, with AI-driven decision-making and delivery across multiple channels. It includes a Customer Data Platform for building detailed customer profiles and making data-driven marketing decisions. Blueshift supports multiple marketing channels and integrates with hundreds of other tools, giving you a single view of your customer and letting you segment audiences and personalize interactions accordingly.

Last, MoEngage offers an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized customer experiences across multiple channels. With tools like customer insights, omni-channel communication and AI-powered campaign optimization, MoEngage is designed to improve return on investment and optimize engagement strategies for industries like finance and retail.