Question: How can I automate my ad budget management to get the most out of my spend?

If you want to automate your ad budget and get the most out of your spend, ADXL is a great choice. The platform automates ad creation and distribution across channels like Google, Facebook, LinkedIn and others, using AI to optimize campaigns and automate ad copy creation. That means big cuts in workload and budget. ADXL also offers centralized ad management and one-budget management across channels, making it a good choice for companies that want to squeeze as much as possible out of their digital marketing.

Another powerful platform is Smartly, which uses AI to automate and optimize campaigns across multiple digital channels. Smartly features include predictive budget allocation, dynamic creative optimization and actionable reporting dashboards. It also has a creative suite for building creative assets and an optimization suite for optimizing media, making it a good choice for agencies and marketing teams looking to improve efficiency and simplify workflows.

Metadata is another good choice for automating the drudgery of campaign management. It lets you make real-time adjustments to optimize performance, automate budget pacing, and manage campaigns across channels. Metadata also integrates with common tools like CRM systems and marketing automation software, so data can flow easily and resources can be used effectively.

If you're focused on PPC and Shopping ads, BrightBid uses AI to automate campaigns and cut ad spending. It automates bidding and ad text creation, and it can improve campaign performance with big increases in return on investment and conversions. BrightBid has a simple onboarding process and adheres to Google and Microsoft Ads policies, so it's a good choice for companies that want to use AI for their ad management.