Question: Can you recommend a platform that automates and optimizes marketing campaigns across multiple channels?

For automating and optimizing marketing campaigns across multiple channels, Metadata is a strong contender. It automates repetitive tasks, letting you manage budgets, pause underperforming ads and build targeted audiences on LinkedIn, Facebook and Google Ads. Metadata uses AI to make real-time adjustments to improve performance and integrates with other tools in your marketing stack.

Another strong contender is Blueshift, an AI-powered platform that marries customer data with cross-channel delivery. It includes a Customer Data Platform for rich profiles and AI-driven decision-making. Blueshift supports multiple marketing channels, including email, SMS, in-app messages and paid media, and offers real-time AI to assess customer behavior and intent, so businesses can make more informed marketing decisions.

Adobe Marketo Engage is another strong option for orchestrating and personalizing customer journeys. It includes marketing automation, account-based marketing, lead management and multi-touch attribution. With AI-powered marketing automation, the platform helps businesses attract, segment and nurture customers across their lifecycles, making it a good fit for B2B marketing.

For an all-in-one end-to-end option, check out Smartly. The platform automates and optimizes campaigns across multiple digital channels, including Meta, Snapchat, Pinterest and TikTok. Its features include predictive budget allocation, dynamic creative optimization and actionable reporting dashboards, making it a good option for agencies and brand marketing teams looking to simplify workflows and improve efficiency.