Question: Is there a tool that can help me create and manage audience segments across different social media platforms?

First on the list is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making. It includes a Customer Data Platform (CDP) for building detailed customer profiles and easily accessible segments, and Cross-Channel Delivery for managing customer journeys across email, SMS, in-app, web and paid media channels. The platform's real-time AI can analyze customer behavior and intent, making it easier to segment audiences and make data-driven marketing decisions.

Another top contender is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It combines data into unified profiles with more than 400 pre-built connectors and has features like generative AI for targeted audiences and predictive AI for customer behavior. Twilio Segment is geared for marketers and data engineers who want to maximize ad spend and personalize customer experiences.

For a more unified approach, Braze offers a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across channels like email, SMS, mobile app and web messaging. Braze's journey orchestration feature offers flexible segmentation and real-time triggers for optimized campaign management and better customer engagement. Its scalable and secure infrastructure is designed to meet global privacy regulations.