Question: Do you know of a tool that uses AI-driven recommendations to optimize digital media spend?

If you're looking for a tool that uses AI-driven recommendations to optimize digital media spend, Smartly is a great option. It offers an end-to-end advertising platform that automates and optimizes campaigns across multiple channels like Meta, Snapchat, Pinterest, TikTok, and Google Marketing Platform. With features like predictive budget allocation, automated campaign management, and a dynamic creative optimization suite, Smartly helps streamline workflows and boost efficiency.

Another excellent tool is SegmentStream. This platform specializes in AI-powered marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution, and media mix modeling to make data-driven budget decisions. SegmentStream offers automated cross-channel marketing reporting and actionable budget reallocation recommendations, making it ideal for businesses looking to optimize revenue and return on ad spend.

For personalized and dynamic advertising, consider Jivox. It provides a cloud-based platform that delivers real-time personalized ads across multiple channels. With features like creative automation, AI-powered recommendations, and cross-channel analytics, Jivox can help brands achieve significant cost reductions and ROI boosts through performance auto-optimization.

Lastly, inPowered connects to DSPs and Native Advertising channels to boost campaign performance by up to 300%. It uses custom bidding models and AI-generated creatives optimized for engagement and conversions. This platform is particularly useful for maintaining creative control while maximizing media efficiency, even in the absence of third-party cookies.