NextRoll

NextRoll has a suite of machine learning tools designed to help businesses of all sizes make data-driven marketing decisions. By collecting data and offering insights businesses can trust, the company's technology helps businesses target customers more effectively across many channels.

The NextRoll technology foundation underlies two separate business units: AdRoll and RollWorks. AdRoll is geared for D2C brands that want to drive growth with display ads, social ads, behavioral email and insights. RollWorks is geared for account-based marketing, finding and targeting accounts and measuring results across many channels.

With its unified data platforms, NextRoll serves thousands of businesses around the world, from small businesses to large marketing teams. The hybrid work model means people can work from anywhere and at any time, so the company can reach a broader population.

Among NextRoll's features are:

• Machine Learning Technology: Processes data to generate insights and inform strategic marketing decisions.
• Account-Based Marketing: Finds and targets accounts and measures results across multiple channels for B2B growth.
• Data-Driven Insights: Offers actionable insights to inform marketing decisions.
• Multi-Channel Engagement: Supports display ads, social ads and behavioral email for omnichannel marketing.

Pricing isn't disclosed, but NextRoll offers a range of options for different businesses, so it's a potential choice for companies looking to improve their marketing. By using machine learning and data analysis, NextRoll helps businesses generate more value and grow in their markets.

Published on July 1, 2024