NextRoll is a full-featured suite that includes AdRoll for D2C brands, designed to drive growth through display ads, social ads and behavioral email. It also offers RollWorks for account-based marketing, which offers multi-touch engagement and data-driven insights to inform marketing choices. It's good for companies of any size that want to make data-driven marketing choices and reach the right people through many channels.
Another mature option is AdRoll, which uses sophisticated AI and machine learning to optimize marketing campaigns across many channels, including display, video, native, retargeting and brand awareness ads. AdRoll offers features like advanced audience modeling, dynamic creative optimization and marketing automation, and is a good choice for increasing brand awareness and conversions.
And then there's Smartly, an end-to-end advertising platform that automates and optimizes campaigns across many digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Its Intelligence Suite offers insights, while the Creative Suite creates and optimizes creative assets at scale. It's geared for agencies and brand marketing teams trying to streamline work and overcome common digital advertising challenges.