If you're looking for a more mature platform that's got a lot of account-based marketing abilities built in, Demandbase is a good choice. It's got AI-powered tools to find and target high-value accounts. ABX, B2B advertising, Sales Intelligence, Predictive Analytics and Personalization are all designed to help you get marketing and sales work done across multiple channels. Demandbase has tiered pricing that means it can work for different sized businesses, and it's got a single view of accounts to help you better target and hit revenue targets.
Another strong contender is 6sense. It uses Revenue AI to spot and target accounts by tracking digital "breadcrumb trails." It's got ad placement, intent data, company and people search, predictive analytics and AI-powered engagement. 6sense is designed to help revenue teams make better decisions, automate pipeline management and close deals faster, which in turn means more revenue and opportunity volume.
If you want something more automated, Leadspace is an end-to-end customer acquisition platform that collects and unifies data from various sources to calculate TAM and ICP. It combines data sources and predictive scoring models to target high-value accounts and improve sales team close rates. Leadspace integrates with CRM and marketing automation systems to optimize ROI and minimize waste.
Last, Marketing Cloud Account Engagement is a B2B marketing automation platform that synchronizes marketing and sales to drive growth. It's got features like lead generation, cross-channel journeys, account-based engagement and AI scoring. It's got multiple pricing tiers, so it's good for companies that want to generate and nurture leads, synchronize marketing and sales, and manage campaigns across multiple channels.