Question: I need a platform that provides real-time analytics and reporting for my digital ad campaigns.

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AnyTrack

If you're looking for a platform that offers real-time analytics and reporting for your digital ad campaigns, AnyTrack is a great option. It includes unified ad tracking and attribution, real-time audience tracking, and marketing automation. The platform integrates with multiple ad platforms, including Facebook and Google Ads, and with e-commerce and ad networks, giving you detailed conversion data to make informed decisions and optimize your campaigns.

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InMarket

Another top contender is InMarket, which helps brands connect with customers through its suite of marketing and measurement solutions. It offers real-time attribution and analytics, providing actionable insights from petabytes of data. Customizable reporting, real-time optimization, and Comscore-Verified Data for reliable insights are also included. The platform has helped numerous brands, and it prioritizes consumer privacy and adheres to industry standards.

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Jivox

Jivox is another option. It offers personalized and dynamic advertising across multiple touchpoints in real-time. The platform offers real-time personalization, attribution and advanced audience segmentation, making it a great option for brands that want to scale their marketing efforts while maintaining high personalization. With features like Jivox IQ Blaze for real-time analytics and IQiD Identity Graph for capturing consented user data, it has the tools to support performance auto-optimization and ROI improvement.

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Smartly

Last but not least, Smartly offers an end-to-end advertising platform with AI-driven automation and optimization across multiple digital channels. It includes suites for creative, media and intelligence, with features like predictive budget allocation, dynamic creative optimization and actionable reporting. Smartly is designed to simplify workflows and improve efficiency, addressing many of the pain points advertisers face, so it's a good option for digital ad campaigns.

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