Question: Can you recommend a tool that helps predict ad performance and optimizes ad creative before launching a campaign?

If you need a tool to forecast ad performance and optimize ad creative before running a campaign, Memorable is worth a look. This AI-based advertising optimization platform forecasts the performance of ad creative on metrics like Click-Through Rate, Engagement Rate and Conversion Rate with high accuracy. It uses deep-learning models to analyze dozens of factors in each ad, giving you creative analytics to inform every decision. Integration with popular platforms like Meta, Instagram, TikTok and YouTube, plus features that recommend every asset tested to optimize for recall, clicks and conversions, make Memorable a good fit for marketers who want to get the most out of their campaigns while cutting waste.

Another good option is AdCreative.ai, which uses AI to generate ad creatives that are more likely to convert. The company trains its model on a vast library of successful ads, creating more than 80 data points for each image to generate high-performing ad creatives ranked by expected conversions. Features include the ability to rapidly generate optimized ad creatives and social media post creatives, as well as competitor insights. AdCreative.ai integrates with Google, Facebook, ADYOUNEED and Zapier, and supports up to 25 users under one master account, so it's a good option for team-based marketing efforts.

Smartly is another full-featured platform that automates and optimizes campaigns across multiple digital channels. Its Creative Suite lets you create assets at scale for all digital and social channels, while the Intelligence Suite gives you insights to inform future campaigns. Smartly's features include predictive budget allocation, dynamic creative optimization and an AI Lab for advanced media and creative processes, making it a good option for agencies and brand marketing teams looking to simplify workflows and improve efficiency.

If you want a data-driven approach to ad creative and competitor analysis, check out MadMen AI. The company's platform provides insights into competitors' winning ads to help you improve marketing forecasting and optimization. It includes automated competitor tracking, proprietary performance insights and recommendations. MadMen AI can help marketers reduce creative production time and ad spend by making data-driven decisions, and it can give you a leg up on the competition in the marketing world.