Question: Can you recommend a marketing intelligence platform that helps me understand customer journeys and optimize my marketing budget?

If you need a marketing intelligence platform to get a better handle on customer journeys and spend your marketing budget more wisely, Northbeam is worth a look. It offers multi-touch attribution and media mix modeling based on machine learning models to give you insight into customers' behavior and campaign results. With creative analytics for detailed asset analysis and a wide range of ad platform integrations, Northbeam can help you get more out of your marketing budget.

Another strong contender is SegmentStream. This AI-powered platform combines predictive analytics, multi-touch attribution and media mix optimization to help you make data-driven budget decisions. It offers unified marketing reporting, AI-driven attribution and recommendations, so it's a good option for optimizing ad spend and maximizing ROAS.

If you want a broader approach, check out Adtriba. The company's platform offers neutral multi-touch attribution and unified marketing measurement tools, using sophisticated statistical models and machine learning algorithms to gather data from multiple sources. Adtriba can offer detailed customer journey analysis, so it's a good fit for companies that want to improve their marketing strategy and ROI.

Last, Lifesight offers a unified marketing measurement platform with AI-powered insights and data you can act on. Its Triangulation Framework and Incrementality Intelligence features let marketers measure marketing effects across online and offline channels, optimize campaigns and track progress toward marketing-driven business KPIs. Lifesight's advanced simulation tools and integration with many marketing channels make it a good option for optimizing marketing.