Question: I'm looking for a tool that provides multi-touch attribution and media mix modeling to improve my marketing ROI.

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Northbeam

If you're looking for a tool that offers multi-touch attribution and media mix modeling to optimize your marketing ROI, Northbeam is a great choice. This marketing intelligence platform uses machine learning models to offer multi-touch attribution, assigning conversion values to marketing touchpoints based on real-time conversion data and customizable attribution models. On top of that, Northbeam offers media mix modeling, which forecasts revenue and optimizes channel spend with interactive dashboards and custom machine learning models. It also offers creative analytics, giving you detailed insights into individual creative assets.

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SegmentStream

Another option is SegmentStream, an AI-powered marketing measurement and media mix optimization platform. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement, which means you can make more informed budget decisions. Features include automated cross-channel marketing reporting, AI-driven attribution and actionable budget reallocation recommendations. It can integrate with a broad range of data sources and offers customizable dashboards, so it's a good fit for companies that want to optimize ROAS.

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Adtriba

Adtriba is another data-driven marketing analytics platform. It offers agnostic, cross-channel multi-touch attribution and unified marketing measurement tools to help businesses understand the true impact of their marketing efforts. The platform uses advanced statistical models and machine learning algorithms to gather data from multiple sources, including online and offline channels, to provide actionable insights and detailed analysis of customer journeys.

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Wizaly

Last but not least, check out Wizaly, a marketing attribution and analytics platform that provides a single customer view by gathering and linking all touchpoints across different platforms. It also offers media mix modeling for budget optimization and algorithmic attribution models to measure the true impact of touchpoints. With customizable dashboards and detailed reporting, Wizaly is designed to help businesses improve their ROI and marketing performance.

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