Question: Is there a platform that can help me simplify my marketing data and provide AI-powered insights to improve KPIs like reducing spend and improving campaign performance?

If you're looking for a platform that can help you make sense of your marketing data and get AI-powered insights to optimize KPIs, Marketing Cloud Intelligence by Salesforce is worth a look. The platform automates reporting, provides a unified view of marketing data and uses AI-powered Einstein Insights to help you optimize spend and improve campaign performance. It also includes tools for media planning and pacing optimization, so it's a good fit for companies with sophisticated marketing operations.

Another good choice is Lifesight, a unified marketing measurement platform that offers actionable data and AI-driven insights. It includes tools like a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight can help you make better decisions and maximize ROI, with results including an 8% incremental lift in sales and a 35% increase in conversions.

If you're looking for a more comprehensive solution that ties marketing and sales together, SegmentStream offers AI-powered marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution and media mix modeling to help you make data-driven budget decisions. The platform integrates with Google Analytics and BigQuery, so it's a good choice for companies with big ad budgets.

Last, Adtriba offers neutral, cross-channel marketing analytics with advanced statistical models and machine learning algorithms. It offers automated data collection and AI-based evaluation to help businesses understand the true impact of their marketing activities and make better budget decisions. With its multi-touch attribution and marketing mix modeling focus, Adtriba is designed to maximize marketing ROI for companies of all sizes.