If you're looking for a system that ties together data from multiple marketing, advertising and commerce partners into a single view of your marketing data, Marketing Cloud Intelligence from Salesforce is worth a look. The system helps you optimize spending and customer engagement with automated reporting and a single view of your marketing data. It integrates with other partners through a library of 170+ API connectors and a Universal Connector powered by AI, so it's a good choice for companies with complex marketing operations.
Another good choice is Tealium, a customer data platform that captures and manages customer data in real-time. It offers a single customer view across all touchpoints and systems, with real-time data integration and pre-built integrations with over 1300 systems and tools. It's good for companies of all sizes and can help you get to know your customers better, create targeted engagement plans and drive growth through data-driven insights.
For enterprise-scale operations, Treasure Data is a popular customer data platform that builds a single customer profile from historical behavior, real-time behavior and AI-generated predictions. It can help break down data silos and improve sales and efficiency with robust data governance and compliance tools. Several companies have reported impressive results using the system, including 38% net income growth and millions of dollars in marketing cost savings.
Blueshift is another AI-powered marketing system that combines customer data and delivers it across multiple channels. With a Customer Data Platform for building rich customer profiles and AI-Powered Decisioning for automating marketing work, Blueshift helps marketers work more efficiently and improve ROI. It supports multiple marketing channels and integrates with hundreds of tools, giving you a single view of your customer.