If you need a system to orchestrate customer journeys in real time across multiple touchpoints, Blueshift is a good option. It marries customer data with AI-powered decision making to automate marketing work and orchestrate journeys across email, SMS, in-app, web and paid media. The system integrates with hundreds of other tools, offering a unified customer profile and real-time behavior analysis to inform marketing decisions.
Another good option is Braze, a customer engagement platform that uses AI to personalize interactions across many touchpoints. Braze offers journey orchestration with flexible segmentation, real-time triggers and cross-channel messaging that spans email, mobile app, SMS, WhatsApp and web messaging. It's designed to be highly scalable and secure, making it a good fit for retail, media and financial services.
Iterable is another option. The cross-channel marketing platform uses real-time data to create personalized experiences across web, email, SMS and in-app channels. Its features include customizable predictive goals, generative AI and AI-driven optimization, so you can unlock customer data and create compelling campaigns. Iterable has an open architecture that supports a wide range of integrations with more than 100 partner networks, so it's good for a broad range of industries.
If you want to integrate with Salesforce products, Marketing Cloud Engagement is a full featured customer relationship management system. It includes features like AI-powered decision making, content creation, mobile marketing and cross-channel analytics. It's good for companies that want to maximize customer lifetime value and offers a unified customer engagement platform across marketing, service and sales.