Question: How can I automate and optimize my marketing processes using AI-driven decisioning?

The first one on the list is Blueshift. Blueshift is an AI-powered marketing platform that marries customer data and uses AI-driven decision-making to send messages across many channels. It includes a Customer Data Platform for building detailed customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery for orchestrating customer journeys across email, SMS, and paid media. It can perform real-time AI analysis of customer behavior and intent, so you can segment audiences and make more intelligent marketing decisions.

Another good choice is Marketing Cloud Engagement from Salesforce. It's designed for personalized marketing and automated journeys across channels so you can give every customer a consistent brand experience. It's got AI-powered decision-making in email marketing, mobile marketing with personalized send times, and cross-channel analytics with built-in dashboards. It's tightly integrated with Salesforce products, so it's a good choice if you're looking to maximize customer lifetime value.

For a more complete solution, Adobe Marketo Engage is a serious marketing automation tool designed to help companies orchestrate and personalize customer journeys across many touchpoints. It's got AI-powered marketing automation, predictive audiences and personalized experience automation. It's geared for B2B marketing, particularly for companies with bigger deals or high-value accounts. It also can integrate with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics to better handle lead and account management.