If you're in the market for a customer engagement platform to help you lower churn and boost customer acquisition through data-driven insights and automation, Braze is a good choice. The company uses AI to handle real-time interactions across many channels, and its features include data activation, journey orchestration and cross-channel messaging. The platform is geared to optimize onboarding, increase engagement and boost acquisition, and is used in retail, media, finance and other industries.
Another contender is MoEngage, an insights-first platform that uses AI to personalize customer interactions. It offers customer insights and analytics, omnichannel communication and real-time transactional alerts. MoEngage is designed to scale and is secure enough for enterprise customers, and it offers a variety of pricing plans and customization options to suit different business needs.
If you want a broader CRM foundation, check out Marketing Cloud Engagement from Salesforce. The platform lets you personalize marketing and automate journeys across channels, and it integrates with Salesforce products. It includes AI-powered email marketing, mobile marketing and conversational marketing through WhatsApp, for example, and is geared to maximize customer lifetime value and drive growth.
Last, Iterable is a cross-channel marketing platform that uses real-time data to build personalized experiences. It spans web, email, SMS and in-app channels, and has AI-powered optimization and a range of integrations. The company positions its platform as easy to use, and it's good for a variety of industries, helping businesses to build more personal and engaging marketing programs.