Question: How can I create highly targeted and personalized marketing campaigns that adapt to customer behavior in real-time?

For building highly targeted and personalized marketing campaigns that respond to customer behavior in real-time, Blueshift is a great choice. This AI-powered marketing platform marries customer data, uses AI-driven decision-making, and delivers across multiple channels, including email, SMS, in-app messages, and paid media. It includes a Customer Data Platform (CDP) for building rich customer profiles and a real-time AI that analyzes customer behavior and intent, allowing you to segment audiences and make more informed marketing decisions.

Braze is another robust option for real-time customer engagement. It aggregates data from multiple sources into a personalized experience through Sage AI, which learns brand behavior and creates on-brand content. Braze also offers journey orchestration with flexible segmentation, real-time triggers, and cross-channel messaging across email, mobile app, SMS, WhatsApp, and web. This platform is well-suited for retail, media, finance, travel, and on-demand services, helping you optimize onboarding, increase engagement, and reduce churn.

Optimove is designed to put customer data at the heart of marketing, creating personalized experiences that increase customer lifetime value (CLTV). It includes a Real-Time CDP for unified customer data, Multichannel Decisioning for orchestrated communications, and AI Optimization for personalized messages and journeys. Optimove serves a broad range of industries, providing a highly rated platform to help you increase customer loyalty and engagement by moving from product-led to customer-led marketing.

Last, Iterable offers a cross-channel marketing platform that uses real-time data to create one-on-one relationships with customers. With features like personalized messaging, synchronized channels, and dynamic campaigns, Iterable helps businesses create more engaging experiences across web, email, SMS, and in-app channels. Its AI features include customizable predictive goals and generative AI, making it a good fit for consumer apps, media & entertainment, retail & eCommerce, and B2B enterprise software.