Question: Can you recommend a platform that uses AI to optimize marketing channels and timing for better customer reach and relevance?

If you're looking for a platform that uses AI to optimize marketing channels and timing for better customer reach and relevance, Optimove could be a good option. This customer-led marketing platform uses AI to create personalized marketing experiences that have been shown to boost customer lifetime value by up to 33%. Optimove's Real-Time CDP, Multichannel Decisioning and AI Optimization tools make it a good option for managing a variety of marketing channels like email, in-app messaging and digital ads.

Another good option is Blueshift. This AI-powered marketing platform marries customer data with AI-driven decision-making to improve efficiency and ROI. Blueshift offers a Customer Data Platform for rich customer profiles, AI-Powered Decisioning for automated marketing, and Cross-Channel Delivery for orchestrating customer journeys across multiple channels, including email, SMS and in-app messages. Its real-time AI analysis can be used to segment audiences and inform marketing decisions, making it a good option for optimizing marketing strategy.

Bluecore is also worth a look, in particular for retailers. Bluecore uses predictive AI models based on real-time customer behavior to create personalized campaigns across email, site, SMS and paid media. The company's focus on optimizing campaign timing and channel usage means better revenue and customer lifetime value. It offers features like real-time product catalog connections and automated campaigns, which can help retailers get the most out of their customer engagement and retention.

If you want a broader suite of tools, Appier offers AI-powered options for user acquisition, campaign automation, conversion optimization and AI personalization. The company's platform offers actionable insights and fast time-to-insight AI CDP, making it a good option for industries like gaming, e-commerce, finance and automotive. Appier's conversational marketing and data augmentation tools can help businesses improve their marketing performance and customer experience.