If you need a marketing automation system to personalize customer interactions and scale them across many channels, Braze is a good option. The company's customer engagement platform uses AI to personalize interactions that happen in real time. It offers tools like data activation, journey orchestration and cross-channel messaging to manage email, mobile app, SMS, WhatsApp and web messaging. Its architecture is designed to scale and to meet privacy and security requirements.
Another powerful option is Marketing Cloud Engagement from Salesforce. The company's platform offers personalized marketing and automated journeys across multiple channels to ensure a consistent customer experience. It includes tools like AI-powered email marketing, mobile marketing, conversational marketing with WhatsApp and cross-channel analytics. It also integrates with Salesforce products for a single customer engagement platform.
If you need a more general-purpose marketing automation system, Adobe Marketo Engage is a good option. The company's system helps companies orchestrate and personalize customer journeys across many different touchpoints. With tools like marketing automation, account-based marketing, lead management and AI-powered marketing automation, Adobe Marketo Engage is geared for B2B marketing, particularly for companies with longer sales cycles.
Last, Blueshift offers an AI-powered marketing system that combines customer data and AI-driven decision-making to deliver across many channels. It includes a Customer Data Platform (CDP) for creating customer profiles and AI-Powered Decisioning for automating marketing work. Blueshift supports multiple marketing channels and offers real-time AI analysis of customer behavior and intent, so you can make more informed marketing decisions.