Bird

Bird is a next-gen CRM for marketing, sales and payments that handles more than 5 trillion messages per year by email, SMS and WhatsApp. The service lets big brands manage customer interactions at a low cost and personalize marketing with a unified AI-powered system.

Bird's tools span audience reach, personalized campaigns and marketing journeys. Among them:

• Grow: Connect with people and build detailed profiles for a 360° view of each customer.
• Optimize Conversion: Make a lasting impression with localized and interactive content.
• Drive Retention: Build loyalty with timely and relevant interactions powered by customer data.
• Customer Data Platform: Store and manage contact information, including opt-out compliance.
• Templates and Integrations: Use embeddable forms and integrations with tools like Shopify, Stripe and Salesforce.
• Inbox and Journeys: Manage conversations across channels and automate campaign workflows.
• Dialer and Chatbots: Reach customers through multiple communication channels.
• Email, SMS, and WhatsApp APIs: Connect to other services for communication.

For payments, Bird can handle one-click checkouts in conversations and supports more than 160 currencies. Customers can generate payment links, track customer lifecycle spending and hold funds in multiple currencies. Conversational checkouts let customers pay directly in WhatsApp or SMS conversations, and payment links can be sent by email or other channels.

Bird charges by the contact, with a monthly plan starting at $45 for up to 3,000 contacts. Enterprise plans have custom pricing for larger businesses. The service also offers flexible support plans and competitive tracking tools.

Bird's features are geared for the enterprise, including:

• Unrivaled scale: Handles nearly half a trillion emails, SMS and payments per month.
• In-depth access controls: Granular access controls for workspaces and users.
• World-class support: Direct access to experienced specialists for migration, scaling and optimization.
• Global compliance: Compliance support for heavily regulated industries, both domestically and internationally.

Bird is geared for businesses that want more efficient and personalized marketing, sales and payment services. That includes e-commerce and retail, but other industries are also a good fit. With its powerful features and large-scale infrastructure, Bird helps companies like Matahari, the largest retail platform in Indonesia, reach millions of customers with high delivery rates and conversion rates.

Published on June 24, 2024