If you're looking for a customer data platform (CDP) to manage contact information and ensure opt-out compliance, Lytics is a secure and flexible option. The platform is designed to manage, unify, enrich, and activate customer data, including the integration of generative AI for advanced audience creation and data mapping. With data clean room functionality using Google BigQuery and multiple deployment options to accommodate compliance requirements, Lytics balances security with flexibility.
Another top choice is Twilio Segment, which ingests, cleans and activates customer data for real-time insights. It combines data into unified profiles with more than 450 pre-built connectors and offers generative AI for targeted audiences and predictive AI for customer behavior. With strong data governance and security, Twilio Segment is a good fit for data engineers, marketers and product managers in a range of industries.
Ortto is also a good option, particularly if you're looking for an all-in-one option for marketing automation and customer data management. Ortto combines customer data, messaging and analytics into one system so businesses can interact with their audience at every touchpoint in the customer journey. It can handle up to 12 million contacts out-of-the-box and is compliant with modern privacy regulations like GDPR and HIPAA.
For a more scalable option, mParticle offers a single customer view across all touchpoints, combining real-time data quality and governance protections with AI-powered insights. With features like predictive outcomes, real-time audiences, journey analytics and data governance, mParticle is designed to help businesses of all sizes with flexible and scalable pricing.