Question: Can you recommend a marketing automation tool that allows for personalized campaigns and customer journeys?

For a powerful marketing automation tool that lets you personalize campaigns and customer journeys, Adobe Marketo Engage is a top choice. The platform lets companies orchestrate and personalize customer journeys across many different touchpoints, with features like marketing automation, account-based marketing, lead management and email marketing. With AI-powered marketing automation and predictive audiences, you can quickly launch campaigns and get detailed results in a single dashboard, making it a good fit for B2B marketing.

Another good option is Marketing Cloud Engagement from Salesforce. The platform lets you personalize marketing and automate journeys across many different channels for a consistent brand experience. It includes AI-powered email marketing, content creation, mobile marketing, conversational marketing, digital advertising and cross-channel analytics. It tightly integrates with Salesforce products, offering a single customer engagement platform that can increase customer lifetime value.

Blueshift is another option. The AI-powered marketing platform marries customer data and delivers personalized experiences across many channels, including email, SMS and the web. It can make predictions and recommendations based on customer behavior, so you can better segment audiences and make more informed marketing decisions. Blueshift's real-time AI analysis can help you understand customer intent and behavior so you can build better marketing programs.

If you want a fuller customer relationship management option, Marketing Cloud Personalization from Salesforce uses AI to provide insights into customer behavior. It offers personalized content, segmentation, rule-based decisioning and real-time offers to maximize engagement. It's designed for big businesses, but it can offer powerful tools for automating and optimizing marketing.