If you need a system that marries customer data from different sources into a campaign, Optimove is a good option. The customer marketing platform combines customer data into personalized and targeted campaigns, and customers have seen an average 33% increase in customer lifetime value and 88% improvement in campaign efficiency. It's got real-time data integration, multichannel decisioning, AI optimization and native marketing channels, so it's good for maximizing customer engagement and loyalty.
Another strong contender is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It's got features like generative AI for audience targeting, predictive AI for customer behavior and data governance and security. With more than 450 pre-built connectors, Twilio Segment can connect data into unified profiles, so it's good for optimizing ad spend and working in many industries.
Tealium is another strong contender, with a broad customer data platform that ingests and manages data in real time. It offers a single customer view across all touchpoints and systems, with real-time data integration and more than 1300 pre-built system integrations. The platform is designed to help companies understand their customers better and drive growth with more targeted engagement.
If you want to go the AI route, Blueshift marries customer data with AI-powered decision-making to deliver campaigns across many channels. It offers a Customer Data Platform to create rich customer profiles and uses predictions and recommendations to segment audiences. Blueshift supports many marketing channels and integrates with hundreds of tools, giving you a single view of your customer for more informed marketing decisions.