Overstory Alternatives

If you're looking for a replacement for Overstory, Adobe Marketo Measure is a good candidate. It offers a unified view of the customer journey, tracking interactions across multiple channels and providing detailed insights into each touchpoint. With features like EveryTouch Attribution, Automated Data Capture, and Intuitive Dashboards, it can help you fine-tune your marketing strategy and channel mix. The product also integrates with other Adobe tools for a more comprehensive view of performance data and closed-loop attribution.

Another good candidate is Adtriba. This data-driven marketing analytics tool offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. Adtriba combines sophisticated statistical models and machine learning algorithms with data from multiple sources for actionable insights and to help businesses optimize their marketing activities and budget decisions. It's geared for companies with a lot of ad spend, with customer journey analysis and AI-based marketing mix modeling.

Lifesight is another contender. It provides data and AI-driven insights to help marketers get the best return on investment. With tools like a Triangulation Framework for measuring marketing impact across channels, Goal Setting and Forecasting, and Incrementality Intelligence, Lifesight offers a full suite of tools to optimize campaigns and measure marketing-driven business KPIs. The tool integrates with a variety of marketing and sales channels, so it's good for a variety of industries.

If you want something more customized, CaliberMind offers a marketing decision engine that can help you optimize your marketing with insights into performance. It connects disparate go-to-market technology stacks to measure marketing attribution, engagement scoring and pipeline conversion rates. With tools like engagement signal analysis and multi-touch attribution, CaliberMind helps businesses improve funnel performance and understand buyer behavior, so it's a good choice for data-driven decision-making.