Act-On Alternatives

If you're looking for a replacement for Act-On, Marketing Cloud is another good option. It's got a broad range of marketing automation tools, including customer data profiling, marketing analytics, AI-optimized campaigns and personalization. It also tightly integrates with the #1 CRM, giving you a single view of customer interactions that can lead to better marketing return on investment, customer lifetime value and customer satisfaction.

Another good option is Adobe Marketo Engage. It's geared for B2B marketing, with a strong marketing automation foundation, account-based marketing, lead management and personalized customer journeys. Its AI tools and integration with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics means it can help you better align your marketing and sales teams and engage customers better.

Marketing Cloud Intelligence from Salesforce is a more detailed marketing analytics tool to help you optimize spending and engagement. With automated reporting, AI-powered insights and a broad range of API connectors, it's good for companies with more complex marketing operations, helping to normalize and integrate marketing data and optimize campaigns across many channels.

If you want a simpler marketing automation tool, ActiveCampaign has a lot to offer, including personalized email marketing, omnichannel marketing and AI-powered automations. With more than 900 native integrations, ActiveCampaign lets you automate and optimize your marketing across the entire marketing stack, making it a good option for businesses that don't have a lot of custom integrations.