Question: I'm looking for a tool that can unify my marketing data from different sources and provide actionable insights.

If you need a system to consolidate data from multiple sources to get a better view of your marketing and offer recommendations, Lifesight is worth a look. It's a unified marketing measurement platform with tools like AI-powered insights, a Triangulation Framework for measuring marketing effectiveness, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight can connect to many marketing and sales channels, so it's good for e-commerce, retail and B2B SaaS, among other industries. The company's AI technology is designed to help marketers make decisions and grow profitably.

Another strong contender is Marketing Cloud Intelligence from Salesforce. The platform uses automated reporting and a single view of marketing data to optimize spending and customer engagement. With more than 170 API connectors in its library and AI-powered Einstein Insights, it can help you identify opportunities to improve KPIs. It also includes media planning and pacing optimization tools, so it's good for companies with sophisticated marketing operations.

Adtriba is another contender. The data-driven marketing analytics company offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It uses sophisticated statistical models and machine learning algorithms to gather data from multiple sources, including online and offline channels. Adtriba helps companies optimize their marketing and make better budget decisions by offering actionable insights and a single view of marketing activity.

If you want to track a customer journey in more detail and optimize a marketing funnel, SegMetrics is a powerful tool. It connects data from multiple marketing tools to optimize every stage of the sales funnel, from ad clicks to repeat purchases. Lifetime value attribution and no double-counting means customers can maximize lifetime revenue and make data-driven decisions to improve their marketing.