Faraday is a broad customer behavior prediction platform that includes features like lead scoring, churn prediction and personalized customer experiences. It can connect to a variety of data sources for a single customer view. It also includes adaptive discounting, content personalization and strong security controls, making it a good choice for companies trying to get a better handle on customers.
Another option is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision making. It includes a Customer Data Platform, AI-Powered Decisioning and cross-channel delivery, so companies can analyze customer behavior and intent in real time. It spans many marketing channels and can connect to hundreds of tools, giving a unified view of customer data.
If you want something more specialized, Adobe Marketo Engage has powerful marketing automation and personalized customer journey orchestration across many touchpoints. With features like AI-powered marketing automation, predictive audiences and personalized experience automation, it's a good fit for companies with longer sales cycles and high-value accounts. It also integrates well with other Adobe tools for better lead and account management.