Question: Can you recommend a platform that helps me create unified customer profiles and run targeted marketing campaigns across multiple channels?

For building unified customer profiles and launching targeted marketing campaigns across channels, Blueshift is a top pick. The AI-powered marketing platform marries customer data with AI-driven decision-making and delivers marketing activities across email, SMS, in-app, web, paid media and more. It includes a mature Customer Data Platform, AI-Powered Decisioning, and real-time AI to analyze customer behavior and intent, and build rich profiles and make smart marketing decisions.

Another top contender is Marketing Cloud, which offers a single customer view through its Customer Data Platform. It includes Marketing Analytics to optimize campaigns and spending, Marketing AI to optimize campaign processes, and Personalization to maximize ROI. The platform integrates with the #1 CRM, helping marketers maximize marketing ROI, customer lifetime value, and engagement.

Twilio Segment is another top pick with its CDP that ingests, cleans and activates customer data for real-time insights and personalized interactions. It connects to more than 450 pre-built connectors to unify customer profiles and uses predictive AI for customer behavior and generative AI for targeted audiences. The platform spans many industries and integrations, so it can handle a variety of marketing needs.

Last, Optimove is a customer-centric marketing platform that unifies customer data for personalized campaigns that have resulted in dramatic increases in customer lifetime value and campaign efficiency. It includes a real-time CDP, multichannel decisioning, AI optimization and native marketing channels. Optimove is particularly good for companies that want to increase customer engagement and loyalty with targeted marketing.