Question: I'm looking for a solution that combines customer data and marketing automation to increase lifetime value.

If you want to marry customer data and marketing automation to maximize lifetime value, Optimove is a good option. This customer-centric marketing platform aggregates customer data for highly targeted marketing campaigns. With tools like a real-time CDP, multichannel decisioning, AI optimization and native marketing channels, you can expect an average 33% increase in customer lifetime value and 88% improvement in campaign efficiency. Optimove is geared for industries like iGaming, Retail and Mobile Apps, helping companies move from a product-centric to a customer-centric marketing approach.

Another good option is Marketing Cloud, which helps companies acquire, engage and retain customers through a single customer data platform. It includes marketing analytics, AI-driven campaign optimization and cross-channel personalization. By integrating with the #1 CRM, Marketing Cloud offers a single view of customer interactions, resulting in a 28% increase in marketing ROI, 27% in customer lifetime value and 31% in customer engagement.

If you're looking for a more data-focused approach, SegMetrics optimizes the sales funnel by connecting data from multiple marketing tools. It includes lifetime value attribution, order value maximization and advanced ad attribution. With integrations with more than 90 marketing tools, SegMetrics lets you see customer journeys, make data-informed decisions and optimize marketing funnels for better ROI.

Last, Blueshift marries customer data with AI-driven decision-making for more efficient cross-channel marketing. The platform includes a CDP, AI-powered decisioning and cross-channel delivery. By integrating with hundreds of tools, Blueshift offers a single view of your customer while helping you predict customer intent and suggest personalized products and content. That can lead to better customer engagement and loyalty.