Singular Alternatives

If you're looking for a Singular alternative, Adtriba is a good choice. It offers a data-driven marketing analytics platform with attribution that's unbiased, cross-channel and multi-touch. Adtriba combines advanced statistical models and machine learning algorithms with data from multiple sources, providing automated data collection, AI-based evaluation and actionable insights. The platform can help businesses optimize their marketing performance and make more informed budget decisions to achieve better marketing ROI.

Another good alternative is Exactag. It can help marketers cope with the challenges of a post-cookie, consent-first world by offering future-proof tracking, sophisticated algorithms and flexible data provisioning. Its features include data collection through data clean rooms, anonymous tracking and model harmonization for a single source of truth. The platform is geared for marketers who need to measure performance accurately and adapt to changing data sets and modeling approaches.

For a more general marketing performance platform, check out Adobe Marketo Measure. It offers a unified customer journey view, tracking interactions across channels. Marketo Measure features include EveryTouch Attribution, Automated Data Capture and Intuitive Dashboards. It integrates with other Adobe products and has been shown to produce revenue lifts through closed-loop attribution, so it's a good choice for optimizing marketing performance.

If you want a no-code option, Markopolo is worth a look. It's geared specifically for CPG businesses and offers precision targeting, AI-driven optimization and advanced attribution. Markopolo automates marketing strategies to personalize and optimize ROI, and it can integrate with e-commerce tools like WooCommerce, HubSpot and Google Ads. It offers customizable user reports and a free trial period, so it's accessible to businesses of all sizes.