Ruler Alternatives

If you're looking for a Ruler alternative, Adobe Marketo Measure is another top choice. Marketo Measure offers a customer journey view that spans multiple touchpoints and channels, and it offers detailed attribution data for each touchpoint. With features like EveryTouch Attribution, Automated Data Capture, Intuitive Dashboards, and Limitless CRM Reporting, you can optimize your marketing mix and channel spend by aligning lead-based and account-based marketing with sales teams. It integrates with other Adobe tools and has been shown to provide a significant revenue lift through closed-loop attribution.

Another top pick is SegMetrics, which connects data from multiple marketing tools to optimize every stage of the sales funnel. It offers features like lifetime value attribution, order value maximization, nurture step optimization, and customer journey tracking. With support for more than 90 marketing tools and advanced ad attribution, SegMetrics lets you visualize customer journeys and make data-driven decisions to optimize marketing funnels for the best return on investment.

If you want a more centralized command center, check out HockeyStack. The platform offers a single source of truth for marketing and sales activity, with modern attribution, buyer journeys and account-level insights. It integrates with a broad range of CRM, ABM, marketing automation and customer support tools, providing unified marketing and sales analytics, sales intelligence and forecasting. HockeyStack is designed for data-driven decision making and is used by both marketing and sales teams.

Last, Marketing Cloud offers a single platform for acquiring, engaging and converting customers. With a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization, it optimizes campaigns and spend with single-source performance data and AI insights. Marketing Cloud integrates with the #1 CRM and is expected to increase overall marketing ROI, customer lifetime value, and customer engagement.