Ruler

Ruler is a marketing measurement platform that offers multi-touch attribution, impression attribution and marketing mix modeling. It can help you connect revenue to marketing campaigns and marketing channels so you can see which marketing efforts are working best. Ruler is designed to bridge the gap between marketing and revenue by automatically tracking customer journeys and matching closed revenue to its origin.

Some of the key features of Ruler include:

• Lead Management: Tracks calls, forms, live chat and other touchpoints to see how customers are interacting with your business.
• Marketing Effectiveness: Connects marketing touchpoints to clicks, leads and sales to see how well your marketing efforts are doing.
• Data-driven Decisions: Offers insights to help you optimize your campaigns based on value-driven metrics.

Ruler does this by integrating with a wide range of tools and platforms, including CRM and analytics tools, so you can see the data you need in one place and make data-driven decisions.

Some of the other things Ruler can do include:

• Full Customer Journeys: Tracks every touchpoint in the customer journey to see what works and what doesn't.
• Opportunity Reporting: Plots sources by pipeline stage to see good leads and bad leads.
• Attribution Modelling: Offers a range of attribution models, including first-click, last-click, linear, time decay and full path.

Ruler is geared for businesses that want to close the loop between marketing and revenue. It can help teams understand which marketing channels are generating the best leads and get a better view of marketing performance. By automatically tracking customer interactions and linking them to revenue, Ruler can help you make data-driven decisions to optimize marketing campaigns and budget allocation.

Ruler integrates with more than 1,000 apps, so you can get revenue data where you need it. You can pick from a range of attribution models to build reports that suit your needs. Overall, Ruler is a good option for anyone trying to simplify their marketing measurement and attribution.

Published on July 19, 2024