Question: I need a system that can track customer journeys and match closed revenue to its origin, how can I do that?

If you want a system to track customer journeys and match closed revenue to its source, there are a few options worth a look. Dreamdata is a B2B Revenue Attribution Platform that collects and cleans revenue data so you can see what's driving revenue. It can collect data from all go-to-market tools, automatically build data models, and offer a variety of analytical tools to calculate ROI and use AI for attribution. The platform is designed to connect revenue to pipeline activity and optimize go-to-market operations with advanced analytics and automation.

Another option is Ruler, a marketing measurement system that offers multi-touch attribution, impression attribution and marketing mix modeling. Ruler lets companies connect revenue to marketing campaigns and channels by automatically tracking customer journeys and matching closed revenue to its source. It can integrate with more than 1,000 apps, including CRM and analytics tools, to offer a single view of marketing performance, so you can see which marketing channels generate the best leads and optimize accordingly.

SegMetrics also offers a unified system that connects data from multiple marketing tools to optimize every stage of the sales funnel. It offers features like lifetime value attribution, order value maximization and customer journey tracking to optimize the funnel and make data-driven decisions. With integrations with more than 90 marketing tools, SegMetrics lets customers visualize customer journeys and make data-driven decisions to optimize ROI.

If you want a closer look at the customer journey, Adobe Marketo Measure offers a unified view of customer interactions across channels and detailed insights into each touchpoint. It offers EveryTouch Attribution, Automated Data Capture and intuitive dashboards to visualize attribution insights. The system is designed to help you optimize marketing strategies and channel mixes, align lead-based and account-based marketing with sales teams, and has been shown to deliver a significant lift in revenue through closed-loop attribution.