Question: Can you recommend a platform that provides multi-touch attribution and engagement scoring to measure marketing performance?

If you need a platform that offers multi-touch attribution and engagement scoring to help you measure marketing performance, Adobe Marketo Measure is a good choice. This B2B marketing attribution tool offers a unified view of the customer journey, tracking interactions across channels and giving you detailed insights into every touchpoint. With features like EveryTouch Attribution, Automated Data Capture and intuitive dashboards, Marketo Measure can help you optimize marketing strategies and channel mixes with detailed performance data, aligning lead-based and account-based marketing with sales teams. It also integrates with other Adobe products, offering a significant lift in revenue through closed-loop attribution.

Another good choice is CaliberMind, a marketing decision engine that helps you optimize marketing with performance insights. CaliberMind connects disparate go-to-market technology stacks to measure marketing attribution, engagement scoring, pipeline conversion rates and other factors. Its features include engagement signal analysis, funnel organization, multi-touch attribution and ROI analysis, making it a good choice for CMOs, demand generation teams, marketing operations and marketing analysts. The platform offers fast onboarding, custom services and integration with other systems, so businesses can improve return on investment and drive growth with data-driven decisions.

Attribution is another powerful option that gives marketers a unified view of their marketing performance across multiple ad platforms. It aggregates and organizes data through automated connections to popular tools like Meta, Facebook, Google, Hubspot and Salesforce, using machine learning algorithms to build custom multi-touch attribution models. With reliable affiliate marketing management, actionable reporting and easy-to-understand dashboards, Attribution helps you optimize budget distribution and improve return on ad spend, making it a good choice for both B2B and B2C marketing campaigns.

If you prefer a more intuitive and AI-powered approach, check out Adtriba. This data-driven marketing analytics platform offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. Adtriba employs advanced statistical models and machine learning algorithms to automatically gather data from multiple sources, giving you actionable insights and detailed analysis of customer journeys. It offers two main solutions: Adtriba Core for in-depth customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling, making it a good choice for optimizing marketing efforts and improving ROI.