Question: I'm looking for a tool that can connect my marketing campaigns to revenue and show me which channels are performing best.

If you want a tool to link your marketing campaigns to revenue and find out which marketing channels are most effective, Ruler is a good option. Ruler provides multi-touch attribution, impression attribution and marketing mix modeling to bridge the gap between marketing activity and revenue. It automatically tracks customer journeys and attributes closed revenue to its source, giving you the insights you need to make data-driven decisions. With more than 1,000 integrations with apps like CRM and analytics tools, Ruler makes it easy to measure marketing and attribute results.

Another powerful option is Adobe Marketo Measure, a B2B marketing attribution tool that provides a unified customer journey view. It records interactions across multiple channels and provides detailed insights into each touchpoint. With features like EveryTouch Attribution, Automated Data Capture and easy-to-understand dashboards, Adobe Marketo Measure helps you optimize your marketing by aligning lead-based and account-based marketing with your sales teams. It also integrates with other Adobe tools, including Adobe Real-Time CDP and Adobe Analytics.

Heeet is another option, particularly if you're a Salesforce customer. It integrates with Google Ads, Facebook Ads and other paid advertising tools to give you a unified view of key marketing KPIs in Salesforce. Heeet addresses common problems like biased data and incomplete attribution, and its advanced digital influence features let you see how digital channels contribute to leads and revenue. It also offers features like cookieless lead tracking, multitouch revenue attribution and custom attribution models, so it's a good option for companies that want a more accurate measure of ROI for their marketing spend.

If you want a more integrated approach, take a look at Dreamdata, a B2B Revenue Attribution Platform. Dreamdata collects and cleans revenue-related data to give you a clear picture of what drives revenue. It tracks customer journeys, attributes revenue to specific activities and identifies opportunities to reduce costs. With automated data modeling and multiple analytical tools, Dreamdata helps B2B marketing teams connect revenue to pipeline activities and optimize go-to-market strategies for the highest possible revenue and lowest possible cost.