Reaktion Alternatives

If you're looking for another Reaktion alternative, ThoughtMetric is worth a look. It offers a single view of marketing performance across multiple channels, along with features like data-driven attribution modeling, ad spend optimization and customer journey insights. The company's platform integrates with a range of e-commerce and marketing software and offers a 14-day free trial.

Another good option is Attribution, a multi-touch attribution platform that pulls data from a range of marketing tools like Meta, Facebook, Google, Hubspot and Salesforce. It uses machine learning algorithms to create custom attribution models and offers reporting and dashboards that are designed to be easy to understand and act on. The company's platform is geared for optimizing omni-channel marketing and reducing customer acquisition costs.

If you want to go a bit more AI-heavy, check out Blueshift. The company's platform marries customer data with AI-powered decision-making to help marketers work more efficiently across multiple channels. It includes a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery, making it a full-fledged tool for orchestrating customer journeys and making data-driven marketing decisions.

Last, Adobe Marketo Measure offers a B2B marketing attribution tool that offers a unified view of the customer journey. It includes features like EveryTouch Attribution, Automated Data Capture and intuitive dashboards to visualize attribution insights. The tool is designed to help optimize marketing strategies and channel mix, aligning lead-based and account-based marketing with sales teams.