If you're looking for a replacement for Annalect, Marketing Cloud is a good candidate. It's a broad suite for acquiring customers, engaging them and generating revenue. With tools like a Customer Data Platform, Marketing Analytics, Marketing AI, Personalization and B2B Marketing Automation, it integrates with the #1 CRM for a single customer view and promises big improvements in marketing return on investment, customer lifetime value and engagement.
Another good candidate is Mapp, which offers an omnichannel customer data and marketing platform that uses AI to collect, analyze and trigger personalized marketing actions. It centralizes customer data, offers sophisticated personalization, marketing automation and digital analytics, and can help you increase engagement and revenue with real-time insights and strategic data consulting.
If you prefer an experimentation-first approach, check out Optimizely. This all-in-one marketing operating system spans the marketing life cycle from planning and creation to delivery and measurement. With tools like a content management system, content marketing platform, web experimentation and AI-powered support, it integrates with a broad range of tools and platforms, making it a good choice for digital leaders and marketers.
Last, Smartly offers a powerful end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. With tools like predictive budget allocation, automated campaign management and actionable insights, it's designed to simplify workflows and improve efficiency for agencies and brand marketing teams.