Annalect

Annalect is a data and technology company that empowers marketers to orchestrate better outcomes by democratizing data insights. With a decade of innovation and 50,000 global users, Annalect's products are driving marketing transformation through better consumer experiences, efficiency and higher ROI.

With a data-first approach to marketing, Annalect offers a platform and teams that make it easy to apply data insights to media and creative executions. This approach enables brands to optimize campaign performance by using data to build more effective, efficient and differentiated marketing campaigns. The company offers a range of solutions, including proprietary technology and industry-leading inventory graphs, to provide end-to-end marketing support.

Annalect's proprietary product, Omni, is an open operating system that empowers marketers to manage all aspects of marketing from one place. Omni increases efficiency and effectiveness by providing an environment where data can be applied across workflow, insights, planning, activation, reporting, attribution and optimization. This flexible architecture also allows brands to amplify existing investments through next-generation APIs, integrating with external assets in addition to native Omni assets.

Omni features include:

• Audience Development
• Media & Creative Planning
• Media & Creative Activation
• Campaign Optimization
• Reporting & Attribution

Annalect's solutions are designed to help marketers by:

• Improving Outcomes with Proprietary Technology: Providing data-powered creative insights and customization capabilities.
• Increasing Efficiency: Automating portions of workflow for substantial time and cost savings.
• Enhancing Productivity: Offering training and on-demand coursework to improve data application and collaboration.
• Expanding Teams: Providing expert support in areas such as attribution, marketing science and programmatic creative.

Annalect is a global specialty services company with a deep focus on delivering data-driven capabilities proven to drive better marketing outcomes for its clients. By combining proprietary technology and industry-leading expertise, Annalect helps brands leverage data to drive consumer action and improve campaign performance.

Published on August 9, 2024