Question: Is there a system that enables marketers to manage all aspects of marketing from one place, with a flexible architecture that integrates with external assets?

If you want a single system to oversee all your marketing, Annalect is a strong contender. Its Omni platform is a unified framework for data management across workflow, insights, planning, activation, reporting, attribution and optimization. It comes with tools for audience development, media and creative planning, campaign optimization and expert services designed to improve marketing performance and return on investment.

Another top contender is Marketing Cloud, which centralizes customer data, uses AI insights to optimize campaigns and personalizes communications across channels. It's strong in its Customer Data Platform, Marketing Analytics and B2B Marketing Automation, so it's a good fit for companies trying to better engage customers and improve return on investment.

If you need a more powerful marketing analytics system, Marketing Cloud Intelligence from Salesforce is worth a look. It automates reporting, uses AI to generate insights and has a variety of API connectors to link to other marketing tools. It's designed to optimize spending and engagement, so it's good for companies with complex marketing operations.

Or you could go with Optimizely, an all-in-one marketing operating system that spans the entire marketing life cycle, from planning and content creation to delivery and measurement. With tools like web experimentation, personalization and a content marketing platform, Optimizely is a good fit for digital leaders and teams that want to advance their marketing.